If you’ve been involved in the world of SEO for more than a few weeks then you’ve probably heard people talking about authority sites, especially in the fallout from the rolling updates Google have been pushing out into the SEO world. There are some pretty common (and huge) misunderstandings out there about authority sites and this is especially in relation to how to structure them, how “big” they need to be and of course the type of SEO you should do with them to get them ranking. Put simply an authority site is a “large” and comprehensive website or blog which is filled with authoritative information on a specific subject.
What I want to do today is take some time to look at the most important points to include when putting together your authority website, so you can avoid the most common pitfalls.
You need to plan your site well in advance and you can either use a mind mapping tool to do this or just sketch it out on paper. One of the best ways to structure an authority site is to use a system called “siloing”. This is where you plan and then create groups of pages which are very tightly focused on a specific subject. So let’s take the example of a site about acne treatments with a silo about “natural acne treatments.” Within this silo you’d have a set of pages about the best natural acne treatments, acne treatments you can make at home etc etc. Using this structure provides you with lots of SEO “juice” and gives you tons of internal linking opportunities too.
You can’t start an authority site and then try to figure out what structure to use – you need to plan it all out first. You can create a site with the silo model in just about any CMS or web development program.
How Many Pages?
SEO has changed a lot over the last 10 years or so, but for all that change the core principles of SEO have stayed the exact same. You see the entire Google algorithm is based on a few basic elements such as what the links pointing to your page say about it, the actual number of those links and then how the words on your page relate to the text of the incoming links. That’s it. For all the loopholes and “secret techniques” that the so-called SEO gurus out there keep trying to sell you, the heart of the Google algorithm isn’t ever going to change. So if you want to improve your search engine website ranking then being creative at the basics of SEO is usually enough to get the rankings you need.
Let’s take a look at the factors you need to focus on in terms of improving the ranking of your website.
Incoming links to your site are what the original Google algorithm was based on and it’s still extremely relevant today – don’t let anyone tell you otherwise. Without getting into a huge amount of detail about building links to your site what you need to know is that your backlink profile (the number and type of links your site has) needs to be very diverse. So in an ideal world your backlinks would be made up of links from article sites, social bookmarking, free and paid directories, some high PageRank sites, YouTube videos, web 2.0 sites, guest blogging links, press release links, links from forums you participate in, RSS feed links etc, etc. Focus on diversity and focus on quality and you should have absolutely no problem at all.
Google Panda Update
Google has announced on Twitter of a new Panda Update, making this a 24th refresh.
The first update took place in February 2011 that has affected many sites. This refresh has a noticeable impact 1.2% of English based sites.
The previous update #23 has affected 1.3% of English queries on December 21, 2012. Prior to that was a refresh on November 21st that impacted 0.8% of queries. It seems like Google is now rolling out these updates just about every 4 weeks.
Based on the posts in forums and blogs, seems that there is a very big diversity in change that people have been noticing. Some have noticed small changes, and others have ether dropped several pages in ranking as well as completely dropped their keywords ranking.
It has also been noticed that the websites that have not been in top 10 positions for a competitive keywords are now there, which does not make a lot of sense, since some of their websites are very new, spammy or just do not have the content to back up the reason for them to be at the top.
This is still very early to tell weather they will stay there as things tend to change daily after every Google update.
Last week there were significant reports of a Google update, which Google originally denied.
Internet marketing is an exciting industry to be involved in for a lot of reasons but one of the main ones is that it’s constantly evolving which means you’re never going to be bored. This constant state of change also means that you need to be on your toes when it comes to running your internet marketing business so we’d like to share a few IM Do’s and Don’ts with you here to help you on your journey.
Do Offer Value
If you want to be truly successful in Internet marketing then do something different because if you’re doing the same thing as everyone else then you’re just lost in the all the marketing “noise” online and you’ll never be noticed. If you want to separate yourself from the rest of the IM herd then creating something original is a good start – being unique means that you instantly get noticed. If you’re struggling with creating something 100% new then look at an existing product or service and find a way to add value to that in the form of a user guide, add-on product that works with it or something along those lines. Just don’t expect people to be lining up to buy your 25-pack of eBooks for $10 – those days are over.
The buzz surrounding social media, and Facebook in particular, at the moment is pretty huge, so if you’re not using Facebook then it’s important that you get started straight away.
Well because you can be sure that your competitors are making the most of their Facebook presence, so the sooner you get established the better it is for your business for a number of reasons:
If you have an existing website and you want to give it a boost in the search engines then creating a Facebook business page with a link to your online business URL will help you quite a bit. When Google is trying to decide if you’re a serious business or not they start looking for your social media presence, such as Facebook pages, and if they don’t find it they’ll assume you’re not a legitimate business – this is referred to as a “social trigger”. If you have a business you need a Facebook page – it’s really that simple.
So you’ve taken that exciting first step into the world of running your very own small business – congratulations. If, however, you’re like most entrepreneurs you’re the resident expert in the product or service you’re offering but you struggle when it comes to turning your business from just being a name into a brand that people not only recognize but remember. The good news is that there are a few simple branding tips you can follow to creating the kind of business brand that can last a lifetime.
Your business name needs to be practical, make sense, be easy to remember and also look very well on business cards. So for example Jerry’s Auto Junkyard might sound quirky and fun but Auto Parts Experts is going to make a better impression on customers, and it’s also going to look better as your website URL and Facebook page name. On the subject of website URLs/domain names it’s critical to remember that your domain name is equally as important as your business name so make sure they’re either the same or complement each other completely.
When the average person hears stories about a website getting 30,000 unique visitors per day from free search engine traffic they usually think that it must be some kind of trick or scam. Or the other alternative is that they assume the person who runs the website has some secret insider knowledge as to how Google works and it’s these same Google “secrets” that keeps this website flooded with free traffic every single day. The reality is a bit more boring to be honest because building high levels of website traffic is just about repeating some very simple steps over and over again.
When you first start out with your new website target search terms with medium or low levels of traffic, say terms with maybe a few hundred searches per month; what are often called the “low hanging fruit” by old school SEO guys. These terms won’t mean a lot of traffic initially but as your site gains more TrustRank/authority in the eyes of Google then you’ll be able to target far more competitive terms with almost no effort at all.
Google has an informal corporate slogan which says “Do No Evil” but in the last 18 months a lot of people involved in SEO and online marketing are looking in the direction of Larry Page and Sergey Brin and wondering if the founding fathers of modern search marketing have lost their way?
For anyone who’s been involved in the search engine marketing or affiliate marketing world for more than 5-minutes you’ll no doubt be familiar with the infamous Google algorithm updates.
An algorithm update simply being when Google decides to change how it ranks websites and adjusts its search index accordingly, which for webmasters means either losing or gaining in the search engine rankings “game”. What most people don’t realize is that algorithm updates are anything but new and in fact the first update was rolled out by Google in 2002. But it wasn’t until November 2003 with the “Google Florida” update that people involved in SEO actually started to pay attention; simply because so many websites lost their rankings and it became obvious that SEO was changing.
How Do The Algo Updates Affect SEO?
After 2003 things were relatively quiet in the SEO world until February 2011 when Google unleashed their “Panda” update on the world, this update effectively killing off millions of “thin” affiliate websites. Suddenly there was a push for everyone to start building real authority sites again and not just churning out 5-page micro-niche Adsense sites with outsourced content that was embarrassingly bad.
Even If you have a small shop somewhere in Montana, you can still avail the benefits of a global multinational corporation catering to the world, thanks to the online market. Online market enables you access to a vast expanse of worldwide potential customers, if you brand it well.
Branding is creating an identity for your products or services, that online customer will grow to trust and be loyal to. Here are 10 tips for Online Company Branding to help you set up and grow your business in the virtual market.
Try to be unique in your products and highlight that exclusivity. You can do that by creating an effective logo, or a tagline which tells the viewer about your work.
Create a solid brand name. By brand name I mean a title expressing what you do, and how good you are at it. Even if you are the core of your organization, project your product, not yourself. For instance, any viewer would prefer to buy from the cakesandbakes.com than a hannabakes.com. Show that you are professional and credible.
Search engine optimization or SEO is a widely used form of increasing impact of social media on your business, blogs or other online markets. But this doesn’t mean that you can go on adding infinite number of all the keywords you can think of, and hope to get search engine ranking. You’ll only end up cluttering your webpage. It’s called optimization for a reason. You can’t overdo or underdo it.
That’s why the virtual world and a number of Search Engine Optimization specialists have presented the tools that can help you eliminate the factors pulling your ranking down, at the same time putting you in the limelight for viewers. We are listing the top Free SEO Tools we found to be effective.
This free tool provides you with your traffic rank, number of your web pages to rank in prominent search engines. It can also generate loads of keywords for your cause. And the tool continues to lend a hand in choice of an appropriate keyword depending on suitability and difficulty.