The buzz surrounding social media, and Facebook in particular, at the moment is pretty huge, so if you’re not using Facebook then it’s important that you get started straight away.
Well because you can be sure that your competitors are making the most of their Facebook presence, so the sooner you get established the better it is for your business for a number of reasons:
If you have an existing website and you want to give it a boost in the search engines then creating a Facebook business page with a link to your online business URL will help you quite a bit. When Google is trying to decide if you’re a serious business or not they start looking for your social media presence, such as Facebook pages, and if they don’t find it they’ll assume you’re not a legitimate business – this is referred to as a “social trigger”. If you have a business you need a Facebook page – it’s really that simple.
If your Facebook page looks exactly like a million others then it’s going to be very hard for you to attract attention from potential customers or clients. If you want to take things up a notch then hire a Facebook-savvy designer to give your page a makeover – you’ll be amazed at how much more vibrant your Facebook page can look. Plus this won’t cost you the earth and realistically only takes a few hours for a designer to complete.
Smart business owners don’t just use Facebook to advertise to their customers, instead they interact with their customers in a very real way. Having this kind of real-time interaction with customers is great for getting both positive and negative feedback from people using your products and services and also for monitoring new customer trends as they start to appear. Having a Facebook page is one of the quickest ways for any business to limit any potential reputational damage too so make the most of these opportunities.
If you want to attract thousands of Facebook “Likes” then adding a human touch to your Facebook page is a good move. People expect to see pictures and videos on Facebook pages so make sure you’re making the most of your social media presence by adding some. Having content that’s 100% on topic is fine but sharing a harmless joke, touching picture or funny video with your customers gives you even more ways to interact with them – this is what social networking is all about after all! Showing your human side is fine – it appeals to people in a way that no advertising campaign ever could.
To help you kick-start your business and your Facebook presence it’s a good idea to get involved with a variety of related Facebook groups. This will help you create the first few Facebook relationships with either customers or other businesses that will serve you long into the future. Remember that being successful as a business on Facebook is about getting your message out there and that means having friends – in essence the more friends you have spreading your message the better.
Even if Facebook seems daunting right now you’ll find that it’s remarkably easy to set up an account and get started using it. So why not cut your lunch break short by 10-minutes today and take your first steps into the world of Facebook?